W. Wade Hood, MBA, MSML

First things first — I’m a dad and a granddad. That’s the top of the stack. Everything else in my life — business, art, chaos, wild projects — is just noise compared to that. Whether I nailed it, fumbled through parts of it, or am the cause of weekly therapy sessions, that’s probably not for me to say. But being a loving father and grandfather? And knowing that I tried my hardest. That is what matters most.

Now for the fun stuff... I’m a proud member of a national 1% motorcycle club. Which one? If you know, you know. Simple. Let’s just say brotherhood, loyalty, and living outside the lines are written deep into my DNA. This part of my life doesn’t come with a brochure — or an apology. Through the club, we support several different charity organizations, however, for our charter, Bikers Against Bullying: Suicide Prevention is the one that we concentrate and work with the most.

I’m also a pretty stubborn constitutionalist. Not the social media version — the real deal. I own Intuitive Civil Liberties (Currently being redone) because I believe that if we don’t stand up for our freedoms, nobody’s gonna do it for us. Civil rights. Human rights. The stuff they don’t teach in schools anymore. If that makes me the crazy guy at the BBQ… well, pass me another burger... and put onions on it.

When I’m not with family, brothers, stirring the pot, or arguing about my rights, you’ll usually find me in my office or in the shop tinkering with something, or spending time with my animals. Since I have do a lot of creative thinking, and probably my fair share of daydreaming, I thought it would be fun to spin that into an art studio, thus Render Me This is being designed, where I blend tech, art, style, humor, and a little bit of magic to bring peoples dreams to life. Want a picture of you with Elvis... I can do that. How about you hunting a T-Rex... Yep, I can do that too. AND, because I love animals, and don't feel they should be left out of the fun, I am also building Fur Real Studios, where I will be able to create fun, ridiculous, hilarious, beautiful, badass, or completely absurd images of our pets. Why? Well, because life’s too short not to have a little fun with it.

And because I clearly have commitment issues when it comes to doing just one thing, I also run ICL Business Consulting. ICL stands for Innovative, Creative, and Lateral — fancy words for ‘I don’t solve problems the way everyone else does.’ My clients range from scrappy startups to seasoned companies who are tired of getting the same recycled advice. If you need someone to help flip the script, kick the door down (metaphorically… mostly), and get stuff moving — I’m that guy. Think Jon Taffer from Bar Rescue (only... with an attitude). Have you ever thought of starting your own company but don't know how to get started, I have answers... and don't worry, I am happy to work with you on pricing, you just need to reach out first. Basin Business Help was designed for small business, while Basin Business Support is for oilfield adjacent companies. I have lived long enough to know that the only thing that will ever stay exactly the same, is change itself. Right now I am comfortable and don't really want for much, but who knows what the next 10 years is going to bring. So developing relationships with individuals possessing different talents gives me a network I can rely on when/if the world goes to hell... Look at it this way, you will never know what I can and will do for you unless you ask.

One of my first clients, and a company I am very proud to support because of their ongoing community support and charity work is Black Sheep Coffee & Cookhouse — a misfit haven, where conspiracies gather and the cool kids go. We’ve been elbow-deep in drywall dust, duct tape, and caffeine, bringing new life to the shop. Black Sheep isn’t just coffee — it’s caffeine fueled conspiracy, community, more conspiracy, and the kind of chaos that makes life interesting. In fact, having access to a virtual caffeine drip gave me plenty of time to scour the internet and find a virtual buttload of information, and of course I needed a place to keep all that information. So I am working on the Odd Ink Society, a not-so-well kept secret society where you can find all kinds of legal-ish cool crap that I decided to share - again, no apologies. Hell, I am even teaming up with the cool kids at the coffee shop to design the Duchesne Underground (pronounced Dushayne).

Developing relationships and having fun in the process opened up an opportunity to help others plan their events, so I have teamed up with some friends and family, and we are building The Party Basin which is a party planning service for anyone with an event coming up in the basin... Large or small, we got you covered. Graduation parties, childrens birthday parties, supervised teen parties, adult parties, or whatever you want to do... we have you covered.

Then there’s the rest of the mess that makes up this existence: Yes, I do have an MBA and an MSML, well, and a BSIT too, but whatever... I am a biker, off-grid survival nerd, writer of mildly concerning novels, AI tinkerer, builder of weird things, professional ‘figure-it-out’ guy, and part-time escape artist when the grid gets too loud. Some days I’m wearing boots in the dirt and other days I’m in front of a laptop chasing down a crazy idea. Sometimes I am with my brothers getting some wind on my face (and a few flies), and other times I am trying to figure what I am doing and why

To help bring in some extra revenue in a side hustle that does not take much upkeep, I also have ZENourish (pronounced ZEN Nourish), and Ashwood Born, Just because... well, Just because.

At any rate, you’ve landed here for a reason. Might as well see where this goes.